PREVIEW: Fashion’s Night Out Around The World
Santa Monica Place and other shopping havens around town will put on huge displays for Los Angeles’ 4th annual “Fashion’s Night Out,” an all-night extravaganza created to encourage shopping in our down-turned economy. Vogue magazine Editor-in-Chief Anna Wintour created the event four years ago, which has since burgeoned in popularity, occurring in cities across the globe from London to Paris, and, of course, L.A. “Several months ago, we started discussing a vision to make Santa Monica Place the premier destination for FNO in Southern California,” said Lauren Fong, President of LFFC Productions, an event Production Company.
Fong’s company produced FNO for Santa Monica Place last year.
“Creatively, that vision had to be very specific – from how we wanted the show to look to finding the best way to showcase our Santa Monica Place retailers,” she continued over e-mail.
Festivities in Santa Monica will kick off with a fashion show showcasing retailers’ fall fashion styles, preceded by a performance by American Idol finalist Stefano. The event will also be hosted in part by Los Angeles Magazine’s fashion editor Linda Immediato.
Participating stores in the mall and up and down the Promenade will offer free cocktails and hors d’oeuvres, as well as complimentary gifts. The event starts at 6 p.m. with the performance at 7:00, and the fashion show at 7:30. Celebration ends at 9 p.m., however, many places around town will continue to stay open until 11 p.m.