MAC showcases 'Temperature Rising'
To kick off the summer, MAC Cosmetics used Memorial Day weekend to launch their new summer collection called Temperature Rising in front of their store, located on Third Street Promenade. The event included entertainment such as DJs, performances and models.
People passing by or participating in the event were able to take pictures with the well-defined male models, who were wearing the MAC product Strobe Liquid's Golden Elixir, that gave the models a glow, and Man Rays, which is a body oil.
The female models wore a cutout printed swimsuit, while the male models wore black boxer briefs to expose the adorned skin.
A few female models had very dramatic smokey-eye makeup with dewy, glowing tan skin. The male models did an exercise routine that received the attention of most of the audience.
The makeup artists and models also gave out pink or orange MAC water bottles.
Platinum-selling recording artist, singer-songwriter and model Kreesha Turner performed for the crowd.She also had her makeup done at the store.
MAC southwest regional manager of artist training and development Melanie Lewis has been with the company for more than a decade and is still so passionate about the brand.
Lewis described the Temperature Rising line as very user friendly, meaning that any girl can use it. The products are said to illuminates, highlight and bring out the best of your summer skin.
Lewis said the event had 100 makeup artists working at it.
The creative department is in charge of cultivating all things based on trends and popular colors, said Lewis.
Since summer conjures images of bronze and tan skin, the Temperature Rising line has many products that can create that look, said Lewis.
Lewis recommended the face and body foundation for the summer dewy glow that the models had on them during the event.
Colors for the season are very versatile and easy to wear, Lewis said. These include a pearl with a satin finish, a mellow soft taupe with pearl, a golden-brown and a rich-bronzy brown.
Mostly young girls and women, ranging in ages from teens to senior citizens, were getting their makeup done to see if the new line worked for them.
“I love it! I came with makeup already but they just added some of the new product to what I had on already and it made a difference, and I love their new line,” said Christine Ascueta, an event attendee.
Temperature Rising comes in special packaging, custom packaging, and special limited editions.
The Temperature Rising line includes water-resistant, long-wear products, making it appropriate for the hot summer weather.
The product names fit with the title of the collection. These include a pro-longwear bronzing powder called Sun Dipped, lipgloss called Undressed, lipstick named Caliente, and a powder blush called Hot Nights.
Lewis said that MAC knows how to embrace celebrating all elements of life. She also said that one of the beautiful things about Temperature Rising is that it gives everybody an opportunity to bring out their inner summer goddess.